Insight
Agentic Commerce: how AI is transforming the future of autonomous commerce
Digital commerce is undergoing an unprecedented transformation.
262 posts
InsightCybersecurity in the age of AI: from a standalone tool to an organizational capability
AI has become an operational layer that cuts across every process within an organization, with companies deploying autonomous agents capable of making decisions, accessing corporate systems, and executing complex tasks using their own credentials and identities.
InsightThe power of Foundation Models in corporate AI strategy
For years, the strategy for incorporating artificial intelligence into businesses consisted of building a specialized model for each use case: classifying emails, detecting fraud, or recommending products.
InsightThe experience designer in the age of AI: an opportunity that is still taking shape
Artificial intelligence is not only changing the tools we use to design digital products. It is beginning to shift something more fundamental: the boundaries that for years separated design, product, and engineering.
InsightWhy cloud evolution is the engine of competitiveness today
In today’s business ecosystem, the question is no longer whether a company should be in the cloud, but what it is doing there and how it is leveraging its benefits beyond simply hosting applications and infrastructure in the cloud.
InsightFrom data to strategy: why excel is no longer enough for sustainability
Sustainability is playing an increasingly important role in companies’ strategic agendas.
InsightPlatform Engineering: the strategy for scaling development without slowing down operations
In the early stages of a company’s growth, providing a certain degree of technical freedom is often seen as a way to increase agility. Each software team chooses its own tools, configures its own pipelines, and defines custom processes to move faster.
InsightHow AI is transforming Test Data Management
Test Data Management (TDM) is a strategic process focused on managing and provisioning data, ensuring environments that accurately simulate production environments. This makes it possible to achieve more precise results that are aligned with business operations.
InsightAI as the ideal pair programming partner
Pair programming, a traditional software development practice, is based on a simple idea: two people work on the same code to detect errors, share knowledge, and find better solutions.
InsightWe obtain the ‘App Modernization on Microsoft Azure’ specialization
The Microsoft Azure-audited accreditation certifies our technical capabilities to execute complex migrations of critical architectures, accelerate the adoption of DevOps practices, and transform legacy systems into cloud-native environments.
InsightAgentic UX: how AI is transforming digital product design
Generative artificial intelligence has evolved from a simple tool into a new interaction paradigm. Discover how digital product design is evolving toward living systems, adaptive interfaces, and a new strategic role for the Product Designer.
InsightThe path toward Agentic-Ready Applications
In recent times, organizations have been exploring how they can incorporate Artificial Intelligence (AI) agents to automate processes and decision-making within their operations.
InsightThe future of React with artificial intelligence
Today, artificial intelligence is fully integrated into IDEs (Integrated Development Environments), coding assistants, workflows, and the everyday way developers solve problems.
InsightThe AI dilemma: between moving fast and doing it right
There is a view of generative AI that considers it the ultimate disruptor of our era. It marks a before and after at a societal level and represents a turning point for organizations: companies feel compelled to implement AI solutions at any cost to avoid losing competitiveness.
InsightAgent engineering: the path to high-performance software development with AI
The software development industry is moving beyond the “vibe coding” phase—where we experimented with isolated prompts to see what would happen—and has entered the era of agent-based software engineering.
InsightFrom satellite to AI: Mexico 1986 vs Mexico 2026
Discover how football evolved from human improvisation to a data-, AI-, and digital experience–driven ecosystem.
InsightModernizing financial legacy systems with AI
In today’s financial sector, modernization is no longer optional. Organizations must accelerate innovation and reduce time-to-market while meeting stringent regulatory requirements and budget constraints, making modernization both essential and complex.
InsightThe new AI-Driven marketing paradigm
More than three years after the emergence of generative AI tools, their maturity is now such that they have moved beyond being experimental solutions to becoming a fundamental element that strongly influences the relationship between companies and consumers.
InsightQuantum computing: the engine of the fifth Industrial Revolution
Capable of solving in seconds calculations that would take current technology years, the leap from bits to qubits promises to redefine artificial intelligence and transform entire industries.
InsightThe human-centered approach to AI strategy and adoption
In today’s business landscape, artificial intelligence has moved beyond being a promise to become a critical driver of competitiveness.
InsightSynthetic people: the invisible accelerator for testing ideas at scale
Today, a company’s ability to innovate is no longer measured solely by the originality of an idea, but also by the speed and accuracy with which that idea can be validated.
InsightFrom RAG to Agents: When Retrieval Stops Being Enough
Retrieval-augmented generation is a great default — until your task needs to plan, branch, or act. Here's how we decide when to graduate a workload from RAG to a tool-using agent.
InsightThe intelligent organization: reinventing the way we work in the age of AI
There was a time when adopting technology in an organization was primarily about improving efficiency. Today, artificial intelligence presents a much bigger challenge: rethinking how work gets done, how decisions are made, and how organizations create value.
InsightFinOps: turning cloud spending into a strategic investment
A framework and operating model to reduce costs, maximize invested capital, and protect financial health at a critical point.
InsightBanking in the age of AI agents: from digital channels to the autonomous bank
Banking is entering a new evolutionary phase driven by Artificial Intelligence agents capable not only of assisting, but also of executing decisions and transactions autonomously.
InsightThe heart of innovation: the importance of a strong and modern data platform
Data management should no longer be a burden for organizations, but rather become a strategic asset—however, this requires the right data platform.
AnnouncementBaufest strengthens its global AI and innovation strategy with the appointment of Ángel Limas as Head of Quality Engineering
As artificial intelligence transforms software development and redefines technology standards, Baufest is pleased to announce the appointment of Ángel Limas as its new Quality Engineering Practice Head.
NewsCase studies, innovation and the future of business: highlights from AI Tour Mexico 2026
The Microsoft AI Tour Mexico took place on February 12 at Centro Banamex in Mexico City as part of Microsoft’s global tour across 33 cities worldwide.
InsightMoving from fragmented, reactive monitoring to building a strategic observability capability
Organizations must stop “firefighting” to start operating resilient platforms with total control.
InsightThe future of efficiency: hyperautomation
A comprehensive strategic approach to achieving efficient, agile, and flexible operations that cut costs, minimize human error, and scale businesses.
InsightFrom AI assistant to agentic development: a new era of software productivity
How to quantify the success of AI and AI agent integration in the software development lifecycle.
InsightWe led the rebranding of DymaxionLabs and the repositioning of its data & AI platform for agriculture
The rebranding translated a complex technology platform into a clear, scalable brand focused on adoption within the AgTech ecosystem. The work integrated strategy, branding, and communication.
InsightAdoption of digital change and artificial intelligence
Digital transformation and the use of AI require a corporate adoption plan with strategies that put people at the center of the process and ensure that changes are effectively implemented and that the investment is fully leveraged.
InsightFrom SEO to AEO: how to achieve presence and positioning in the age of AI
The keys to building optimized strategies in today’s landscape and avoiding the risk of becoming invisible to your audiences.
InsightArgentina and the new AI economy: the opportunity we cannot afford to miss
Artificial intelligence has changed the rules and forces a fundamental rethink of how value is created in the IT industry.
InsightFrom experimentation to results: the 5 trends that will define 2026
We are just steps away from 2026, and we are starting to gain a clear picture of what the coming year will bring in terms of technology: the industry is leaving behind the experimentation phase and entering an era of pragmatic maturity.
InsightAI adrift: the invisible risk already lurking within organizations
In almost every organization, artificial intelligence is already inside. Its widespread accessibility has enabled decentralized innovation, faster prototyping, and greater team autonomy.
InsightHow API first and AI drive software development and developer happiness
Today, a single developer can accomplish in days what once required weeks and entire teams.
InsightKey cybersecurity services for 2026: identity, secure AI, and exposure management
Artificial intelligence, the rise of automated attacks, and Shadow IT are redefining enterprise security priorities.
InsightFrom reaction to prevention: why the future of cybersecurity lies in development
Mexico suffered 40.6 billion cyberattack attempts in the first half of 2025, making it the second most targeted country in Latin America.
InsightDigital banking facing the new wave of cyber threats: AI as a driver of trust
Digital banking in Mexico is going through one of its most challenging moments. In the last year, more than 835,000 attacks targeting mobile devices were recorded, placing the country as the second most vulnerable in Latin America.
InsightBig Data, AI, and Machine Learning: the engine behind competitive digital financial ecosystems
Digitalization—powered by artificial intelligence and machine learning—makes it possible to anticipate users’ financial needs, improve risk management, and optimize processes. Banks and fintechs that embrace a big-data-driven strategy will be more competitive and sustainable.
InsightBeyond the Code: The Programmer as a Decision-Maker in the Age of AI
The use of AI throughout the SDLC is redefining how we build, deliver, and evolve digital products.
InsightGenerative AI: the new standard in 24/7 customer service
Chatbots, predictive analytics, and large-scale personalization are redefining the relationship between companies and users.
InsightBanking 2030: digital, integrated, and competitive
The rise of super apps and new competitors is reshaping financial services, pushing banks toward more agile, connected, and customer-centric business models.
InsightStablecoins and the digital peso: how should Mexico respond to the global monetary disruption?
The rise of stablecoins and the growing adoption of central bank digital currencies (CBDCs) are reshaping the global financial system and redefining the future of digital payments.
InsightWorld Tester’s Day: trends, benefits and challenges of using AI in Software Quality Review
On September 9, we commemorate the first time a bug was documented in a computer. On this date, we take a look at the current state of the discipline and the challenges it faces in light of the growing impact of artificial intelligence (AI) in software quality review.
AnnouncementWe’ve Partnered with Andersen Global to Drive Digital Transformation Worldwide
Baufest is proud to join Andersen Consulting as a Collaborating Firm, expanding the breadth and depth of business consulting and digital transformation services available to clients while strengthening our global capabilities and reach.
InsightHow organizations can proactively scale FinOps with AI
All cloud segments are projected to experience double-digit growth this year, and the public cloud services market will grow by 21.5%, according to consulting firm Gartner.
InsightAutonomous AI agents: from future vision to operational reality
For years, the concept of autonomous AI agents seemed like something out of science fiction — a bold promise for a distant future. But that future is now.
InsightAI & the hybrid workforce: redefining collaboration with intelligent tools
The hybrid workforce—combining remote and in-office team members—is no longer a temporary experiment but a defining feature of modern work.
InsightTechnology with Purpose: How the Tech Industry Can Drive Environmental Impact
Every year on June 5th, the world observes World Environment Day—a moment that reminds us of the urgent need to address the planet’s environmental challenges.
InsightAsset tokenization: why it’s advancing and what its risks and opportunities are
Driven by technological advances and more flexible regulatory frameworks, tokenization is gaining ground in countries around the world. This transformation opens up new opportunities in industries such as agriculture, logistics, and energy.
InsightThe digital future: web3, generative AI, IoT, and advanced privacy
The digital landscape is rapidly evolving, driven by technologies such as generative AI, Web3, IoT, and privacy-focused platforms.
InsightAI-Driven UX: the future of digital experience starts now
In today’s hyper-connected, fast-paced digital world, user experience (UX) is the cornerstone of any successful product or service.
InsightCybersecurity and connectivity: key challenges on Internet Day
Every May 17, World Internet Day invites us to reflect on the impact the internet has had on our lives and how we can build a safer, more inclusive digital world.
InsightIDEs of the Future: Intelligent Allies in the Era of Assisted Development
The essential tool for every developer is their integrated development environment (IDE). Many consider it the equivalent of a blank canvas for an artist: a space where ideas become code and systems come to life.
InsightThe financial super app revolution: a new Model for the future of banking
According to Gartner, the global super app market was valued at $61.3 billion in 2022 and is expected to grow by 27.8% from 2023 to 2030.
InsightEarth Day: Balancing Innovation and Environmental Responsibility in the Age of ChatGPT
Recent studies have highlighted the significant environmental impact of training and operating large language models such as ChatGPT, whose energy consumption can be comparable to that of small cities.
InsightThe Integration of Artificial Intelligence in Data-Driven Decision Making
When we talk about the transformative potential of artificial intelligence (AI), we refer to different capabilities that make an important difference for organizations’ business operations.
InsightThe AI-Driven data revolution: transforming analytics and engineering
At Baufest, we’ve observed the transformative power of Artificial Intelligence (AI) across various sectors, and the domains of data analytics and data engineering are no exception.
InsightThe Integration of Artificial Intelligence in Data-Driven Decision Making
When we talk about the transformative potential of artificial intelligence (AI), we refer to different capabilities that make an important difference for organizations’ business operations.
NewsThe rise of digital finance in Argentina and expectations for 2025
Argentina's financial landscape continues to undergo rapid transformation, driven by innovation and evolving consumer habits. As we progress through 2025, both traditional and digital banking sectors are navigating a dynamic environment filled with challenges and opportunities.
InsightUnleashing the power of AI: why infrastructure is the key to success
In today’s data-driven world, Artificial Intelligence (AI) and Machine Learning (ML) have evolved from futuristic concepts into essential tools for business transformation.
InsightBridging the AI gap: making artificial intelligence work for business
Artificial intelligence is transforming industries at a rapid pace—but for many businesses, turning its promise into real-world value remains a challenge.
AnnouncementBaufest Digital Agency is here: a specialized hub for tech products & services marketing
At Baufest, we continue to expand our capabilities to help organizations succeed in their digital transformation. That’s why we’re introducing Baufest Digital Agency, our specialized business unit focused on marketing and communications for the technology industry.
InsightSustainability and technology: a strategic alliance for the future of business
Today, sustainability has become a fundamental pillar for organizations seeking not only to comply with environmental regulations, but also to improve operational efficiency and strengthen their market reputation.
InsightUnlocking rapid and efficient custom application development with Low-Code solutions
In the digital transformation era, businesses are under increasing pressure to innovate rapidly and remain competitive.
InsightCybersecurity in digital banking: protecting user trust
The rapid digitalization of financial services improves operational efficiency and customer experience, but also introduces new risks that require a proactive and strategic approach.
InsightWe Partner with Databricks to Drive Data-Driven Digital Transformation
At Baufest, we are always looking for ways to transform our clients’ businesses through innovation and technology.
InsightThe Future of AI and Cloud Computing: Trends for 2025 and Beyond
As we progress into the 21st century, the integration of Artificial Intelligence (AI) and Cloud Computing is transforming industries and our daily lives.
InsightKey Technology Trends for 2025: The Impact of Artificial Intelligence and Hybrid Computing on the Future
In a year defined by disruptive technological advances, artificial intelligence will drive better decision-making, higher productivity, and faster digital transformation.
InsightCybersecurity as a Strategic Pillar in the Digital Era
In a digital environment where cyber threats are constantly evolving, protecting information is not only essential for privacy but also for operational continuity and business trust.
AnnouncementMatías Szmulewiez Appointed as the new Cybersecurity Practice Head
At Baufest, we are excited to announce the appointment of Matías Szmulewiez as Cybersecurity Practice Head, reinforcing our commitment to information security and data protection.
AnnouncementBaufest at GitHub Universe 2024: Innovations Transforming Software Development with AI
At Baufest, we are always seeking the latest trends and innovations to continue leading the way in secure, efficient, and collaborative software development.
InsightOur Experience at Baufest Using GitHub Copilot: A Change in Programming or Just an Assistant?
The first time I heard about GitHub Copilot, I was intrigued but skeptical.
InsightThe Revolution of Artificial Intelligence in UX Testing
In today’s digital era, where user experience (UX) has become a key factor for the success of any platform, artificial intelligence (AI) is emerging as a revolutionary technology in the UX testing process.
InsightQuality in the Digital Era: Beyond Meeting Requirements
In a world where technology evolves at an exponential pace, quality assurance has transformed from a checklist of requirements into a strategic imperative.
InsightSeven ideas to take advantage of AI for Cloud Cost Management Optimization
In the digital age, businesses are increasingly cloud-driven, but they also face the challenge of managing costs in a dynamic and ever-changing environment.
InsightDeploy Your Cloud Infrastructure Securely: Avoid Unsafe Default Configurations
Cloud adoption has transformed how businesses manage their data, applications, and services, providing unprecedented flexibility and the ability to scale rapidly.
InsightCybersecurity: Ethical Hacking as a Tool to Strengthen Phishing Defense
In recent years, there has been a remarkable evolution in both cyberattacks and the defensive strategies of organizations.
InsightWill Generative Artificial Intelligence Replace Software Developers?
Generative artificial intelligence has seen exponential advances in recent years, with widespread access to tools like ChatGPT, Gemini, or Llama, featuring increasingly advanced and high-performance models capable of processing a greater number of tokens.
InsightThe Essential Role of Testers in the Age of Artificial Intelligence
In 1947, at Harvard University, computer scientists Howard Aiken and Grace Murray discovered a bug in the first electromagnetic computer, the “Mark I.”
InsightKey Ethical Considerations for Leveraging LLMs
Large language models (LLMs) are a hot topic.
InsightRevolutionizing Data Governance: The Best AI Applications of 2024
Companies are now faced with the dual challenges of managing vast quantities of data while also ensuring its accuracy, security, and compliance with increasingly stringent regulations.
InsightOur thoughts on Snowflake Summit 2024: what to expect regarding AI, Data Engineering and more
In the dynamic world of data management, Snowflake has established itself as a leader in providing cloud solutions that enable businesses to handle large volumes of data with efficiency and flexibility.
InsightThe Crucial Role of the Technical Leader in Software Development
In a constantly evolving world, some variables remain constant, such as the need to ensure success in software development projects.
AnnouncementOur Partnership with Snowflake Enhances Data Management with AI
At Baufest, we are proud to announce our new partnership with Snowflake, a leading cloud data platform known for its modern architecture and ability to efficiently integrate structured and semi-structured data.
InsightLLM and Document Management: An Innovative Fusion
In an increasingly challenging business environment, the ability to access and process information quickly is key to maintaining competitiveness.
InsightAgility in Companies: A Cultural and Technological Challenge
In today’s business world, agility has become imperative for success. Large companies, with their complex structures and multiple teams, face a particular challenge in adopting agile methodologies.
InsightIdentity Theft in the Mexican Financial System: An Urgent Threat Requiring Immediate Action
In the Mexican financial landscape, identity theft poses a serious threat to individuals, institutions, and the economy as a whole.
AnnouncementLGBTIQ+ Pride Day: How We Create a More Inclusive Organizational Culture
This month we commemorate LGBTIQ+ Pride Day, an opportunity to reflect on the progress made in rights and equality, as well as to recognize the work that remains.
InsightKey Strategies for Successful Implementation of Digital Twins
In today’s digital era, the implementation of innovative technologies such as Digital Twins is gaining significant traction in the corporate world of large companies, as various reports suggest.
InsightWhy Your Company Needs to Develop Good Practices in Artificial Intelligence
Generative Artificial Intelligence (GenAI) holds great potential for enhancing productivity, efficiency, and decision-making processes within organizations.
InsightSecurity and Digital Literacy: A Global Perspective on World Internet Day
Every May 17th, World Internet Day commemorates the founding of the International Telecommunication Union, aiming to promote the significance of information and communication technologies (ICTs) in today’s society.
InsightThe Importance of Data for Starting an Artificial Intelligence Project
In recent years, data has become increasingly significant, especially considering the growing use of Artificial Intelligence (AI) across industries.
InsightAmong the First Companies to Earn Microsoft’s Digital & App Innovation Solutions Partner Designation
With more than two decades of continuous collaboration with Microsoft, we are proud to be among the first global partners to earn both the AI & Data and Digital & App Innovation Solutions Partner designations.
InsightBusiness Sustainability: New Approaches and Emerging Trends
Business sustainability has become a strategic priority, driven by regulations such as the European Union’s Corporate Sustainability Reporting Directive (CSRD), as well as the need to improve operational efficiency and create business value.
AnnouncementApril: Baufest’s Month of Creativity and Innovation
At Baufest, April marks a special time of the year when creativity and innovation take center stage.
InsightWe are one of the first companies to receive Microsoft’s Data and AI Solutions Partner certification
As an international digital product development company dedicated to evolving the businesses of large corporations, we have become one of the first companies in the world to receive Microsoft’s Solutions Partner certification in the areas of AI and Data on Azure.
AnnouncementBaufest Appoints Alejandro Yvorra as New Chief Operating Officer
At Baufest, we are thrilled to announce the appointment of Alejandro Yvorra as Chief Operating Officer (COO).
InsightThe alarming rise of deepfakes: a threat to security and democracy
In an increasingly digitized world, technology is advancing by leaps and bounds, but not always for our benefit.
AnnouncementBaufest celebrates the female impact in technology on International Women’s Day
Currently, the field of technology remains predominantly male.
InsightHow will brands differentiate themselves in a world of virtual assistants?
As digital transformation and AI accelerate, a new paradigm is emerging where autonomous buyers interact with AI assistants, enabling AI-to-AI marketing and sales channels.
InsightWhy Having a Design System for Digital Product Development is Crucial?
Accelerated digital transformation forced organizations to deliver digital products faster, often at the expense of user experience and brand quality standards.
InsightThe Rise of Cloud Computing: Trends and Innovations
According to an IDC study, the cloud computing market in Argentina was estimated to be around $1.2 billion in 2023, with projections for 2024 approaching $1.6 billion.
InsightThis year your company will suffer a cyberattack: What to do to be prepared?
How much would your company be willing to lose due to security incidents? Nowadays, it is essential for every company to seriously address this question, as cyberattacks have become a sadly inevitable reality.
InsightThe Transformative Impact of AI on the Consumer Products Industry
The Consumer Products (CPG) industry continues to evolve across Latin America, with organizations increasingly adopting Artificial Intelligence (AI) to improve efficiency, optimize operations, and deliver more personalized customer experiences.
InsightTechonology trends 2024: how AI is redifining the future
In the coming new year, technological trends will be marked by the developments of artificial intelligence (AI) and its ability to enhance and improve other technologies.
InsightContinuous Testing in the Pipeline: Ensuring Integrity and Trust in ETL Solutions
In software development, the importance of continuous testing is undeniable. Similarly, in the ETL (Extract, Transform, Load) space, integrating testing into the pipeline is essential for ensuring data integrity and reliability.
InsightBanking Industry: Where Are the New Business Models Headed?
Stating that new digital-native players are challenging traditional banks and even gaining market share from them is a story that by now feels repetitive.
InsightChange Management: Key to the Quality of Technological Implementations
When quality is not treated as a central, strategic element across all technological processes and projects, companies risk misdirected investments, operational inefficiencies, and an inability to compete in an increasingly tech-driven market.
InsightChange Management: How to Improve Technology Adoption
In a context where customers demand excellent experiences and businesses are digitizing and organizing themselves in collaborative ecosystems, there is much talk about accelerating digital transformations in organizations through the implementation of new technologies.
AnnouncementDigital Change Adoption: A People-Centric Change Strategy to Leave No One Behind in Digital Transformation
Change management specialists help organizations discover and co-create solutions with their teams, ensuring technology adoption is agile, lasting, and effective.
AnnouncementInnovation Culture Index: Building the Foundation for Corporate Excellence
In partnership with AmCham and other member organizations, Baufest has spearheaded the "Innovation Culture Index" (ICI) in Argentina—a tool designed to measure and foster an innovative culture within organizations.
AnnouncementBaufest Institute Issues 100% Blockchain-Verifiable Certificates
The Baufest Institute of Technology (BIT), a center dedicated to technical, interpersonal, and business skills development, announced that starting in September 2023, all certificates issued will be 100% verifiable on the blockchain.
InsightNearshoring: Advantages of Hiring a People-Centric Company
The term nearshoring refers to nearby outsourcing.
AnnouncementBaufest Experts' Initiative Awarded at the “Building a More Accessible Country” Hackathon
From November 14 to 18, the Hackathon "Building a More Accessible Country" took place, organized jointly by EconAR and the National Disability Agency (ANDIS). The event featured 46 projects from 19 provinces.
AnnouncementDiscover Polaris: our new multimedia concept.
Introducing Polaris, our portal directing the course for technology and business.
AnnouncementWe Closed Our Fiscal Year 2023 with a Global Revenue of US$ 55 Million
We announced the closing of our 2023 business year (BY23), which concluded on June 30, with a global revenue of US$ 55 million, representing a 27% increase compared to the same period of the previous year.
InsightHow We Use Artificial Intelligence at Baufest to Develop Digital Products
Artificial Intelligence (AI) plays a pivotal role as an enabler and accelerator within the most innovative organizations across various verticals.
InsightAdvantages of Hybrid Applications for Code Optimization
Hybrid applications function as software solutions that combine features of native apps and web applications. Essentially, they are web applications encapsulated within a native container.
InsightEthical Social Engineering Simulations: Why Are They So Important and What Are Their Benefits?
In today's digital landscape, exposure to cyber threats has increased significantly, heightening the risk of falling victim to phishing attacks.
AnnouncementLGBTQIA+ Pride Day: A Moment to Reflect on Corporate Actions Supporting Diversity
The commemoration of LGBTQIA+ Pride Day represents an important milestone to celebrate diversity and inclusion across all organizations working to build a fair and equitable world.
InsightOptical analysis: its importance for retailers
The discussion between online channels versus physical stores seems to be a thing of the past. Today, retailers need to optimize the various sales channels and integrate them in the most consistent way so that they enhance each other.
InsightStrategies for a successful self-management portal
Today, customer experience is one of the most important issues for any organization in any industry. Customers have become increasingly demanding and want answers immediately.
InsightWhat to do for a technological project to be adopted by users
In these times when the implementation of new solutions and digital products is more and more frequent, the issue of proper adoption is becoming increasingly relevant.
InsightEarly automation in software testing
Software testing used to be done by a QA team just before the release of the system or solution, that is, at the end of the development process.
AnnouncementBaufest Named One of the Best Places to Work for Women in 2023
Great Place to Work® included Baufest in its ranking recognizing organizations that are leading the way in achieving workplace equity.
InsightHow to start using blockchain in companies?
So far, we have heard a lot about blockchain technology, its close relationship with cryptocurrencies (such as bitcoin) and the opportunities it opens. But companies are still not taking advantage of the rewards that this technology brings.
InsightBanks: How to differentiate from the competition with total experience strategies?
The advance of digital banking presents several challenges for banks. On one hand, it transforms their operational circuits and forces them to focus on the customer,n the other hand, it complicates the task of staying relevant in the face of competition.
InsightHow to leverage ChatGPT capabilities in enterprises?
Recent developments around generative artificial intelligence (GAI) gave rise to important discussions to be had
InsightTrends in reverse logistics: which ones will be hot in 2023?
Changes in consumer buying habits challenge companies to adapt their business flows to meet the demand, matching new customer expectations and requirements.
InsightDriving Business Innovation with Generative Artificial Intelligence
Generative AI is emerging as one of the most transformative trends within artificial intelligence. This technology enables computers to automatically generate text, video, imagery, and other media using advanced machine learning (ML) techniques.
AnnouncementInternational Day of Women and Girls in Science
The International Day of Women and Girls in Science is celebrated every year on February 11.
InsightMetaverse: current developments
Metaverse issues have become a media topic, which is a constant occurrence with issues surrounding other technological trends, and this may have led to some confusion.
InsightEnd-to-end development: why it is crucial for the IT provider’s to dive deep into what a customer says their need is, is crucial.
Let’s say your company urgently needs to develop an online shop because your competitors have one and are taking customers and important orders away from you.
InsightSynthetic data for optimizing software testing
Data provisioning is a fundamental task for application testing. This task is time-consuming, complex and in most companies performed manually, becoming an overwhelming bottleneck.
Insight2023: what technological trends will stand out?
The need to put the customer at the center and offer excellent experiences will shape the technology landscape and trends in 2023.
InsightReference architectures: key pieces to accelerate development
In these times in which software channels a large part of business interactions, the fact of being able to speed up developments provides an important competitive advantage.
InsightHow to take advantage of the benefits that Low Code platforms can offer organizations?
With the digitization of companies, more and more services and activities are channeled through software. Customers want to operate through digital channels and demand excellent experiences.
InsightCan Artificial Intelligence (AI) predict a company’s profit and loss?
The use of Artificial Intelligence is expanding rapidly in organizations in all sectors, and this has a direct impact on the tasks that employees perform.
InsightWhat Are Supply Chain Control Towers and Why Are They Key to Industry 4.0?
Events in recent years have demonstrated that companies must be proactive and anticipate shifts to navigate market volatility, complexity, and risk.
InsightHow are data changing mass consumption product companies?
The mass consumer product industry is uniquely dynamic and needs to keep up to date with market tendencies if it is to offer consumers the right product at the right time.